Bitmantra

Apple Orders Large Screens for the next iPhone

Rananjay — Thu, 17 May 2012 13:08:00 +0000

The Wall Street Journal reported that Tech giant Apple has ordered large screens from its suppliers in South Korea and Japan for the next iPhone.

According to the report, screen for the new phone might be 4 inch long diagonally as compared to the iPhone 4S 3.5 inch model , the new iPhone screens will experience 30% increase in viewing area,since Apple keeps the other dimensions proportional.Since the introduction of iPhone in 2007, Apple has used same 3.5 inch screen.

Apple is reportedly ordered screens from LG,Sharp and Japan Display Inc.,which was created last month with a collaboration between three Japanese companies and the Government.The production will begin by next month.

Analyst have a opinion that this will intensify the rivalry between Apple and Samsung Electronics Co. who recently unveiled Galaxy S-II smartphone with a 4.8-inch display,one of the largest smartphone screens available in the market.

‪Apple is getting ready to bring iPad Mini revolution ‬in october

Rananjay — Sat, 12 May 2012 11:45:58 +0000

‪There is a buzz going around that Apple is in the process of launching iPad Mini coming october, a 7-inch tablet along with the launch of iPhone 5. According to the rumors, this new launch will be priced between $200 to $250 with a 8GB storage carrying the same resolution as iPad, almost touching the price of Apple’s iPod Touch.‬But there is no need to worry as iPod touch will remain in the product line.

‪With the iPad mini launch, Amazon is expected to face direct competition for its Kindle Fire. The rumor also indicates that Apple is doing this in order to remain in the competition under the “mini” category and give stiff competition to Samsung, Rim and Amazon who are already rivals in the 7-inch Tablet market.

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While Steve Jobs never liked the idea of making iPad’s smaller, Apple is showing the signs of entering into the post steve era ‪and we are hoping to see something unconventional which would beat the ever changing tablet market.‬

Why Facebook acquired Instagram for $1 Billion?

Rananjay — Thu, 10 May 2012 12:46:51 +0000

Last month Facebook acquired Instagram for a whopping $1 billion and the deal was discussed in every circle. For those who know little about Instagram, its a free photo sharing application that allows users to take photos. You can apply filters to beautify photographs, connect and share on various social networking platforms which includes Facebook, twitter, flickr and tumblr. Additionally as a tribute to kodak’s instamatic and polaroid cameras, Instagram also fences in photos to a square shape.

Initially Instagram was supported by iPhone, iPad and iPod Touch but down the line it started supporting Android camera phones too. When Facebook announced the deal, Tech Analysts started discussing why Facebook would pay such a massive amount for a Photography application. The Previous biggest deal for an app was by Zynga at $200 million of OMGPop but now it appears too small.

Does it mean Facebook wants to amplify its photo sharing feature, which happens to be a vital reason behind the success of Facebook, Or this is an indication of a futuristic move by Facebook to enter into the mobile market, which is still not successfully explored. With the first IPO valued at $96 billion, the giant still experienced a loss in its 4th quarter, and overall struggling to make money from Advertising. So, a billion dollar deal which ensures entry into the mobile market is not a bad move for Facebook.

Apple releases iOS 5.1.1 update,fixes previous bugs

Rananjay — Thu, 10 May 2012 12:15:28 +0000

On tuesday Apple released iOS 5.1.1 update for iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation) and later. The update also includes iPad 1, iPad 2 and the new iPad to address some major fixes, as well as layering minor issues with the update. One such issue is related to the Safari browser’s URL Spoofing. This could be used by a malicious website to redirect its users to a spoofed website that visually appears to be a legitimate website. The update also repairs bugs that affected AirPlay video Playbook.

Subject of Mega Event Today: Something You Really Have to See And Touch

admin — Wed, 07 Mar 2012 16:59:25 +0000

Apple is expected to unveil the much awaited product- iPad3 or iPad HD. The event will be held at the Yerba Buena Center for the Arts in San Francisco and is scheduled to begin at 10:00 AM Pacific / 1:00 PM Eastern. There are a plethora of rumors about different features expected from the new tablet- better camera, new apps, 4G connectivity, etc. It is not easy to foresee the effect this new technology will create in the market but the gadget lovers wish to embrace it as a business tool.

Rumors have also suggested that Apple could show off a HD audio format that could allow Apple’s iCloud and iTunes Match services to send varying qualities of audio files to different devices depending on bandwidth and the hardware requirements.

Apps & Auto Industry

admin — Mon, 27 Feb 2012 14:06:42 +0000

Striving to bring the best innovation for their product, now the industry drivers are banking on new mobile apps to enhance their customer’s experience. One auto company has taken “Health” as the focal point while other wants the customers to have a hassle free drive with an app that provides real time traffic report for the user. The scope is vast and opportunities unlimited for the mobile application to get into the lives of an common man and become an integral part of their day to day activities.Some have this belief that mobile apps are an extra expense for them, but in reality, if used effectively and timely, its helps to reduce much of your time, effort and money. You can not be an expert in every domain/field, so you tend to seek information from your peers or internet. But, here the limitation is availability. If you get an apps which can give you the same info in no time, would not it make your life much happier and simpler. This is the basis os auto industry experts also, who are getting newer and newer apps built to bring out the elements of loyalty in buyers.

New Horizons Set

admin — Mon, 27 Feb 2012 14:05:07 +0000

Yes, new horizons are set for mobile development and usage. The simple instrument that was used to make calls have evolved itself into something that was not even imagined years back. Now, the mobile phone imbeds within itself the technology which has bought a revolution in this industry.No industry remains untouched from this new revolution. Demand is rising with the realization of the benefits that the end customers can derive from these mobile apps.Every company across the verticals are aiming to get an app built for themselves which not only appeals their clientele but also attracts the prospective clients. Its the end to end experience that everyone wants to enhance and make life simpler with these complex but friendly technologies. As we rise along our leaning curve, we are sure of of making the technology our best friend and a guide to prosper.

Can In-App Purchases be an Alternative Business Model?

admin — Mon, 27 Feb 2012 13:58:49 +0000

Here we are talking about in-app purchase which allows customers to upgrade or add new content directly within the app without having to go back to the App Store or the Android Market. Tempting the customers to spice up their apps with ease of payment, in-app revenue is set to dominate the market in no time. A research says, there shall be a rise of as good as 64% in the total revenue of apps in 2015. As against the initial thought of in-apps getting limited within the gaming industry, now it seems to extend its arms to other genres of apps as well.The revenue model for apps developers is seeing a clear drift from paid downloads to in-app purchase. In our day to day communication, this is also called as “freemium”, something which is free but comes with a premium. With this fastest growing segment, it is foresighted that in-apps would make a revenue of 60% of the total by 2015.In a dynamic industry like this, lets be prepared to see some mind blowing developments with apps and in-apps.

Cross Functional Apps

admin — Mon, 27 Feb 2012 13:49:27 +0000

We all realize that mobile application development is an expensive proposition and if a brand creates an app on only one platform to make its presence felt, this would surely be a half-hearted approach and it could make him loose on the potential business through other platforms. But, at the same time, on the affordability factor, it might not be feasible for all brands to allocate a big chunk of their marketing budget to an app. So, what is the solution?Think and implement intelligently, that is the only solution to it. Analyze where your target audience can be captured from. How can the majority of it be targeted and then choose one platform to start with. Later, once you are confident of the medium, get the application ported to other platforms as well.

Can an app increase your ROI?

admin — Mon, 27 Feb 2012 13:47:05 +0000

A pertinent question that lingers in the mind of marketing managers is that why they need a mobile app? Should this be a part of their brand building exercise or they can expect some ROI from it? The answer to this is quite simple, for sure it is a platform to promote, advertise and engage the existing and prospective customers but not to forget, it can also help you generate revenue for your band. It all depends on how well you can strategize the branding activity to show you good returns.If you can not visualize your direct money, think of the database that you can build through your app and leverage it at the best for your business. Or think of the customer loyalty that you are winning through such an initiative. Its all about intelligence and the usefulness of the app that you have built. All these pay in long run, and help you evaluate the contribution of a simple mobile app to your overall business goal. Its all about thinking big to achieve big.